There are always new trends on TikTok, and jumping on these opportunities is one of the easiest ways to make your videos more entertaining and viewed.Įngage with content and users that fit your target demographic.
Because the algorithm doesn’t consider how successful past content has performed or follower count, if you create gripping content that speaks to your target audience, you have just as much chance of going viral as TikTok’s biggest users.
Since the For You Page is the app’s default home page and where most users spend their time, it’s much easier to go viral. One of the advantages TikTok has over other social media platforms is its For You Page, an endless stream of videos curated by its algorithm that’s unique to each user’s interests. Take this a step further by experimenting with creating your own content to find what appeals most to your audience while staying true to your brand. Spend time on the platform, engage with content, and follow popular users. These stats show just how large and diverse an audience you can reach through the app.īefore you build an effective TikTok strategy, it’s important to familiarize yourself with the app. Recent data indicates that in Q1 2021, 36% of the app’s users were between 35 and 54, demonstrating quite the increase compared to 26% in 2020. While a reported 60% of TikTok users are Gen Z, there is a large portion of users on the app outside this demographic. Perks of having a TikTok business account include real-time performance tracking and analytics for organic content and ads, and the option to drive traffic to external websites.
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